Top 5 Reference Apps on iOS in New Zealand: Q1 2022 Performance

In the first quarter of 2022, the top 5 reference apps on iOS in New Zealand exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at each app's performance based on Sensor Tower data.

Google Translate had a consistent presence with weekly downloads fluctuating between 700 and 1K. Active users ranged from approximately 33K to 36K, showing a stable user base throughout the quarter.

The Bible app saw a peak in downloads at the start of January with 621 downloads, then experienced a slight dip mid-quarter before rebounding to 607 downloads at the end of March. Active users increased steadily, starting at 36.7K and reaching a high of 46.4K in early February, before stabilizing around 44K by the end of March.

Bible - Daily Bible Verse KJV had notable spikes in weekly downloads, peaking at 527 in late February. Active users showed a gradual increase from 2.7K to nearly 3.9K by the end of March, indicating growing engagement.

Night Sky experienced varied weekly download numbers, with a high of 493 in late December and a low of 99 in early February. Revenue showed a similar pattern, peaking at $194 in mid-February. The app's active users fluctuated slightly, ranging from 600 to 800 throughout the quarter.

Lastly, Sky Guide saw a steady increase in weekly downloads towards the end of March, reaching 222. Revenue was highest at the beginning of the quarter at $133, before stabilizing around $40-$120. Active users showed a slight decline from 514 at the start of January to 307 by the end of March.

These insights are derived from Sensor Tower data, and more detailed analytics can be accessed through their platform.